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Items where Author is "Prayag, G"

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Number of items: 9.


Stangl, Brigitte, Prayag, Girish and Polster, Lisa (2019) Segmenting visitors’ motivation, price perceptions, willingness to pay and price sensitivity in a collaborative destination marketing effort Current Issues in Tourism. pp. 1-17.

Ribeiro, Manuel Alector and Prayag, Girish (2019) Perceived Quality and Service Experience: Mediating Effects of Positive and Negative Emotions Journal of Hospitality Marketing and Management, 28 (3). pp. 285-305.

Stangl, Brigitte and Prayag, Girish (2017) Collaborative destination marketing and PWYW Annals of Tourism Research, 70. pp. 103-104.

Stangl, Brigitte, Kastner, M and Prayag, G (2016) Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customers Journal of Business Research, 74. pp. 168-174.

Prayag, G, Cohen, SA and Yan, H (2015) Potential Chinese travelers to Western Europe: Segmenting motivations and service expectations Current Issues in Tourism, 18 (8). pp. 725-743.

Prayag, G, Disegna, M, Cohen, Scott and Yan, H (2015) Segmenting markets by bagged clustering: Young Chinese travelers to Western Europe Journal of Travel Research.

Cohen, SA, Prayag, G and Moital, M (2014) Consumer behaviour in tourism: Concepts, influences and opportunities Current Issues in Tourism, 17 (10). pp. 872-909.

Conference or Workshop Item

Stangl, B, Prayag, G and Polster, L (2016) Collaborative Destination Marketing: Visitors’ Perceptions and Profitability of the Pay-What-You-Want (PWYW) Pricing Method In: ANZMAC 2016: Marketing in a Post-Disciplinary Era, 2016-12-05 - 2016-12-07, Christchurch, New Zealand.

Stangl, Brigitte, Kastner, M and Prayag, G (2016) Pay-what-you-want (PWYW) pricing for high-value priced services: potential, new and repeat customers In: Global Marketing Conference (GMC), 2016-07-21 - 2016-07-24, Hong Kong.

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