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Do not miss the boat to outside-in open innovation: Enable your employees

Markovic, Stefan, Bagherzadeh, Mehdi, Dubiel, Anna, Cheng, Jim and Vanhaverbeke, Wim (2020) Do not miss the boat to outside-in open innovation: Enable your employees Industrial Marketing Management, 91. pp. 152-161.

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Do not miss the boat to outside-in open innovation - AAM.docx - Accepted version Manuscript
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In a highly competitive business environment, firms are increasingly opening up to external partners and gathering their knowledge to improve internal innovation processes. Although researchers have found that outside-in open innovation (OI) has a multitude of positive outcomes (e.g., improved innovation performance), few have studied its antecedents, and especially the “softer” ones. Thus, this study aims to empirically examine three “softer” drivers of outside-in OI (i.e., entrepreneurial culture, OI support, and OI enablement), based on a cross-industry sample of 104 firms. The results show that the relationship between entrepreneurial culture and outside-in OI is fully and positively mediated by OI enablement, whereas the mediating role of OI support in such relationship is not significant. This implies that entrepreneurial culture is unlikely to increase the level of outside-in OI, unless firms enable their employees, through systematic training and the deployment of teams, to effectively gather relevant knowledge from external partners.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Markovic, Stefan
Bagherzadeh, Mehdi
Dubiel, Anna
Cheng, Jim
Date : November 2020
DOI : 10.1016/j.indmarman.2020.09.003
Copyright Disclaimer : © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license
Uncontrolled Keywords : Open innovation; Entrepreneurial culture; Employee enablement; External knowledge; Organizational support
Depositing User : Clive Harris
Date Deposited : 05 Oct 2020 10:13
Last Modified : 05 Oct 2020 10:13

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