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Tourism and Trust: Theoretical reflections

Williams, Allan M. and Balaz, Vladimir (2020) Tourism and Trust: Theoretical reflections Journal of Travel Research.

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Tourism researchers have increasingly, but selectively and uncritically, engaged with the notion of trust. This study therefore aims to provide a stronger theoretical foundation for understanding tourism related trust, starting from consideration of uncertainty and the nature of tacit knowledge. The relationship between displacement and uncertainty is at the core of the distinctiveness of trust in tourism, highlighting the importance of institutions, but also recognizing the diversity of tourism contexts. Three disciplinary perspectives on trust are considered: economics, psychology and sociology. After outlining their general characteristics in relation to McKnight and Chervany’s (2001) typology of trust, we review their application in tourism, and conclude by identifying a future research agenda to address the distinctive characteristics of trust in tourism.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Williams, Allan
Balaz, Vladimir
Date : 18 August 2020
Uncontrolled Keywords : Trust, uncertainty, tacit knowledge, displacement, disciplines
Additional Information : Embargo OK Metadata Pending
Depositing User : James Marshall
Date Deposited : 24 Aug 2020 09:51
Last Modified : 24 Aug 2020 09:51

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