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‘Business Code/Spaces’ in digital service firms: The case of online multinational fashion retailing

Wood, Steve, Faulconbridge, Jame, Watson, Iain and Teller, Christoph (2020) ‘Business Code/Spaces’ in digital service firms: The case of online multinational fashion retailing GEOFORUM.

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The impacts of digital technology on the spaces and practices of firms are of increasing concern, yet we know comparatively little about how emerging digital business models affect the ‘business spaces’ of service firms. We draw on case study research within five leading online fashion retailers to identify interweaving virtual and physical spaces of online retailing that are expressed through intra- and inter-firm digital interdependency management. This allows us to build a conceptualisation of the ‘business code/spaces’ of digital service firms, i.e., the entanglements between virtual, information-rich and responsive networked infrastructures, and materially and socially situated infrastructures. The conceptualisation of ‘business code/spaces’ reveals how combinations of embedded interpersonal decision-making within office-based work communities, networked partners, their established processes and bureaucracies, as well as the physical restrictions of space and place together reproduce spatial fixes and local–global geographies, but in ways fundamentally defined by digital technologies and business models. Our conceptualisation of ‘business code/spaces’, therefore, contributes to research examining the inter-relationships between ‘the digital’ and business practices as well as work concerning global retailing.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Faulconbridge, Jame
Date : 8 April 2020
DOI : 10.1016/j.geoforum.2020.03.018
Copyright Disclaimer : © 2020 Elsevier Ltd. All rights reserved.
Uncontrolled Keywords : Business spaces; Work communities; Digital Online retailing; Big data; Decision-making
Additional Information : We are grateful to the executives of the five case study retailers for their participation in this research. We also appreciate the helpful comments of colleagues at ‘Geographies of Dissociation’ special session at the Association of American Geographers Annual Conference and ‘The Changing Geographies of Fashion in the Digital Age’ special session at the RGS/IBG Conference when earlier versions of this paper were presented.
Depositing User : Diane Maxfield
Date Deposited : 21 Apr 2020 17:19
Last Modified : 21 Apr 2020 17:19

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