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Social, Commercial, or both? A quantitative study of the identity orientation of digital social innovations

Bonina, Carla, Berzosa, David Lopez and Scarlata, Mariarosa (2020) Social, Commercial, or both? A quantitative study of the identity orientation of digital social innovations Information Systems Journal.

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The information systems literature has studied digital innovation extensively and focused primarily on its commercial related objectives. Yet, digital social innovations seek to solve social problems, while implementing commercially viable approaches. Drawing from the social entrepreneurship literature and using computational social science methods, we identify the peculiar utilitarian (commercial) and collectivistic (social) identity orientations that shape digital social innovation (DSI). We use a sample of 292 DSI initiatives from Latin America and find that DSIs present both utilitarian and collectivist identity orientation. We also find that the collectivistic identity orientation tends to be more salient in less developed contexts. This allows us to discuss implications for the research on digital social innovation and to open up a discussion on the role of context and possible tensions that may emerge in combining both identity orientations.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Berzosa, David
Date : 30 March 2020
DOI : 10.1111/isj.12290
Copyright Disclaimer : © 2020 The Authors. Information Systems Journal published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
Uncontrolled Keywords : digital social innovation, Latin America, social enterprise, topic modelling
Depositing User : James Marshall
Date Deposited : 05 Mar 2020 13:49
Last Modified : 28 Apr 2020 10:39

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