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Segmenting Travelers Based on Responses to Nudging for Information Disclosure.

Lu, Yang, Ioannou, Athina, Tussyadiah, Iis and Li, Shujun (2019) Segmenting Travelers Based on Responses to Nudging for Information Disclosure. e-Review of Tourism Research, 17 (3). pp. 394-406.

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Digital technologies shape travel environments. Noticing online privacy issues, consumers can hold distinct attitudes towards disclosing personal information to service providers. We conducted a panel survey to gauge travelers’ willingness to share personal information with service providers, provided with different types of nudges. Based on the results of clustering analysis, two segments were identified: travelers who are reasonably willing to share (Privacy Rationalists) and those who are reluctant to share (Privacy Pessimists). This study provides empirical evidence of privacy segmentations in the travel context, which has not been reported

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Lu, Yang
Li, Shujun
Date : 2019
Copyright Disclaimer : Copyright 2019 The Authors
Uncontrolled Keywords : Travel; Privacy; Information disclosure; Incentive; Nudge; Segmentation; Profiling
Related URLs :
Depositing User : Diane Maxfield
Date Deposited : 23 Jan 2020 12:26
Last Modified : 18 Feb 2020 09:55

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