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Limited evidence for servitization in UK Publishing: an empirical analysis

Kharlamov, Alexander A. and Parry, Glenn (2019) Limited evidence for servitization in UK Publishing: an empirical analysis International Journal of Business Environment.

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Servitization is a strategic transition of firms towards the creation of additional value through services. In this study we adopt a data-driven approach and assume that company activity descriptions are representative of their activity and partly reflect the adopted strategy. We hypothesise that if there is a trend of traditional publishing firms adopting servitization strategies, this should emerge from textual analysis of company descriptors. Relying on data-driven analysis of publicly available company information for UK and Ireland, we find no significant evidence of strategic diversity as a single group emerges from diverse clustering methods. Our results show either that the publicly available dataset is not representative of the publishing strategy in industry or that there is no real evidence of servitization in the publishing sector. Implications for theory and for industry are discussed.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Kharlamov, Alexander A.
Date : 29 October 2019
Funders : Engineering and Physical Sciences Research Council (EPSRC)
Copyright Disclaimer : Copyright 2020 Inderscience Enterprises
Uncontrolled Keywords : Servitization; Publishing; Manufacturing; Service; Servitization; Product-service systems; Value added; Unsupervised
Depositing User : Diane Maxfield
Date Deposited : 06 Jan 2020 15:30
Last Modified : 07 Jan 2020 09:32

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