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Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers

Barker, Margo E., Wong, Francis, Jones, Christopher R. and Russell, Jean M. (2019) Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers Sustainability, 11 (22), 6279.

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Environmentally and ethically conscious food purchasing has traction with British consumers. We examined how broad environmental worldviews related to shoppers’ ratings of the importance of various shopping criteria, including recognition of eco-labels, by surveying 502 shoppers from the city of Sheffield, England. Environmental worldviews were measured using the New Ecological Paradigm (NEP) scale. Responses to the scale split into two dimensions reflecting the scale’s origins: the Dominant Social Paradigm (DSP) and NEP subscales. Subscription to the NEP (ecocentric values) was associated with greater importance ratings of nutrition & health, animal welfare, the environment, Fairtrade, seasonal, local and organic criteria. Subscription to the DSP (anthropocentric values) was associated with greater importance ratings of quality, taste, safety, price and convenience criteria. Notably, subscription to DSP values was the only predictor of eco-label recognition score in a multivariate model. These results indicate that the NEP scale should be considered as two subscales. The results suggest that campaigns to increase consumers’ environmental awareness in order to encourage environmentally driven food shopping are likely to motivate only consumers disenchanted with technological and anthropocentric development.

Item Type: Article
Divisions : Faculty of Health and Medical Sciences > School of Psychology
Authors :
Barker, Margo E.
Wong, Francis
Jones, Christopher
Russell, Jean M.
Date : 8 November 2019
DOI : 10.3390/su11226279
Copyright Disclaimer : © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
Uncontrolled Keywords : Environmental worldviews; New Ecological Paradigm; Eco-labels; Shopping decisions; Dominant Social Paradigm
Additional Information : This article belongs to the Special Issue Systems Approaches to Complex and Sustainable Food Systems
Depositing User : Diane Maxfield
Date Deposited : 15 Nov 2019 12:43
Last Modified : 15 Nov 2019 12:43

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