A Cross-Level Investigation of the Role of Human Resources Practices: Does Brand Equity Matter?

Wong, IpKin Anthony, Xu, Shi, Chan, Suk Ha Grace and He, Mang (2019) A Cross-Level Investigation of the Role of Human Resources Practices: Does Brand Equity Matter? Tourism Management.

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Abstract

The extant literature has suggested that high-performance human resources practices (HRPs), such as employee training, employment security, and a results-oriented appraisal system, promote favorable employee behaviors. This research predicts that such practices render a mechanism that reduces hotel employees’ propensity to quit through lowering their emotional exhaustion. However, does this mechanism work more effectively in hotels with a strong brand? To address this question, we propose a multilevel research model to assess the effectiveness of HRPs under different conditions of brand equity. Drawing on both social exchange theory and social identification theory, the current study works to advance the literature by investigating the cross-level brand equity boundary condition on the HRPs−intention-to-quit moderated mediation process from two independent sets of data. It advances the literature by bridging the research gap between human resource management and brand management.

Item Type:	Article
Divisions :	Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :	Name Email ORCID Wong, IpKin Anthony Xu, Shi s.xu@surrey.ac.uk Chan, Suk Ha Grace He, Mang
Date :	2019
Copyright Disclaimer :	© 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords :	High−performance human resource practices; Emotional exhaustion; Intention to quit; Brand equity; Hotel; Multilevel modeling
Related URLs :	Publisher
Depositing User :	Clive Harris
Date Deposited :	13 May 2019 14:00
Last Modified :	13 May 2019 14:02
URI:	http://epubs.surrey.ac.uk/id/eprint/851801

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