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Introduction: The evolution of non-market strategy in theory and practice

Lawton, T.C. and Rajwani, T.S. (2015) Introduction: The evolution of non-market strategy in theory and practice In: The Routledge Companion to Non-Market Strategy. Taylor and Francis Inc., London, pp. 3-11.

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The late Kenneth Waltz, father of the neorealist approach to international relations, first suggested that a bipolar world is more stable,1 arguing that a world dominated by two great powers is less prone to large-scale conflict.2 The end of the Cold War heralded the dissolution of this system and the emergence of a unipolar world dominated by the United States. Susan Strange’s notion of structural power3 seemed to support this thesis, since, during the 1990s, the US had the authority to shape and determine the structure of the global political economy. This power manifests as the ability to control the four key pillars of the world economy: security, production, finance, and knowledge.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Date : 24 April 2015
DOI : 10.4324/9781315819389
Copyright Disclaimer : © 2015 Thomas C. Lawton and Tazeeb S. Rajwani
Depositing User : Diane Maxfield
Date Deposited : 05 Mar 2019 10:35
Last Modified : 05 Mar 2019 10:35

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