Revenue Management: Progress, Challenges and Research Prospects
Tools
Tools
Tools
Wang, Lorna, Heo, Cindy Yoonjoung, Schwartz, Zvi, Legoherel, Patrick and Specklin, Frederic (2015) Revenue Management: Progress, Challenges and Research Prospects Journal of Travel & Tourism Marketing, 32 (7). pp. 797-811.
Full text not available from this repository.Abstract
This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in non-traditional service sectors, and RM education and training. We argue that these developments have far-reaching implications for real-world RM practice and anticipate that the topic areas will continue to be popular for hospitality and tourism research in the foreseeable future.
| Item Type: | Article | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Divisions : | Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management | ||||||||||||||||||
| Authors : |
|
||||||||||||||||||
| Date : | 21 August 2015 | ||||||||||||||||||
| DOI : | 10.1080/10548408.2015.1063798 | ||||||||||||||||||
| OA Location : | https://repository.uwl.ac.uk/id/eprint/1460/ | ||||||||||||||||||
| Uncontrolled Keywords : | Total revenue management; big data analytics; distribution; revenue integrity; customer relationship management; social media; revenue management system; education and training | ||||||||||||||||||
| Depositing User : | Melanie Hughes | ||||||||||||||||||
| Date Deposited : | 16 Oct 2018 13:33 | ||||||||||||||||||
| Last Modified : | 16 Oct 2018 13:33 | ||||||||||||||||||
| URI: | http://epubs.surrey.ac.uk/id/eprint/849685 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year