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Revenue Management: Progress, Challenges and Research Prospects

Wang, Lorna, Heo, Cindy Yoonjoung, Schwartz, Zvi, Legoherel, Patrick and Specklin, Frederic (2015) Revenue Management: Progress, Challenges and Research Prospects Journal of Travel & Tourism Marketing, 32 (7). pp. 797-811.

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This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in non-traditional service sectors, and RM education and training. We argue that these developments have far-reaching implications for real-world RM practice and anticipate that the topic areas will continue to be popular for hospitality and tourism research in the foreseeable future.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Heo, Cindy Yoonjoung
Schwartz, Zvi
Legoherel, Patrick
Specklin, Frederic
Date : 21 August 2015
DOI : 10.1080/10548408.2015.1063798
OA Location :
Uncontrolled Keywords : Total revenue management; big data analytics; distribution; revenue integrity; customer relationship management; social media; revenue management system; education and training
Depositing User : Melanie Hughes
Date Deposited : 16 Oct 2018 13:33
Last Modified : 16 Oct 2018 13:33

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