Antidepressant advertising in China and the UK: the strength and limits of policy learning

Geyer, Robert and Wang, Fang (2019) Antidepressant advertising in China and the UK: the strength and limits of policy learning The China Quarterly, 237. pp. 1-23.

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Abstract

China is expected to become one of the largest markets for prescription drugs in the world and pharmaceutical advertising is becoming increasingly important, particularly in the highly socially and culturally contested area of mental health. This article briefly explores the background of drug advertising policies in China and the UK and focuses on the distinctive challenges of antidepressant drug regulation. Then, using tools of Critical Discourse Analysis, it examines Chinese antidepressants adverts, and compares them with relevant British adverts. The findings indicate that, relative to the UK, Chinese antidepressant adverts are generally oversimplified, and the critical information concerning the concepts of caution, danger and adverse effects are underrepresented. However, there are many interdependent factors that contribute to the distinctive Chinese antidepressant drug regulatory regime. Hence, Chinese policy makers must maintain a delicate balance between learning from Western regulatory regimes, but also avoiding borrowing too heavily from them.

Item Type:	Article
Divisions :	Faculty of Arts and Social Sciences > School of Literature and Languages
Authors :	Name Email ORCID Geyer, Robert Wang, Fang fang.wang@surrey.ac.uk
Date :	12 March 2019
DOI :	10.1017/S0305741019000043
Copyright Disclaimer :	COPYRIGHT: © SOAS University of London 2019 Copyright 2018 Cambridge University Press. This is the peer-reviewed version of an article accepted for publication in The China Quarterly. The final publication will be available online at: https://www.cambridge.org/core/journals/china-quarterly
Uncontrolled Keywords :	Antidepressant advertising; China; Critical Discourse Analysis; Prescription drug regulation; Policy learning
Depositing User :	Melanie Hughes
Date Deposited :	31 May 2018 10:01
Last Modified :	18 Mar 2019 12:05
URI:	http://epubs.surrey.ac.uk/id/eprint/846546

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