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The corporate philanthropy and legitimacy strategy of tourism firms: a community perspective

Wang, Caiping, Xu, Honggang and Li, Gang (2018) The corporate philanthropy and legitimacy strategy of tourism firms: a community perspective Journal of Sustainable Tourism, 26 (7). pp. 1124-1141.

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Corporate philanthropy (CP) is receiving increased attention, especially in transitional countries, such as China. Focusing on Chinese tourism attraction companies that operate on public tourism resources and have close relationships with their surrounding communities, this study investigates the factors driving firms’ CP behaviour from a community perspective. Hypotheses are developed under the legitimacy framework. Probit and tobit regression models are used with data gathered from listed tourism attraction companies in China between 2000 and 2015. Three main findings are obtained. First, tourism attraction companies engage in CP more actively than other companies in the tourism industry. Second, three community-related features are significant drivers of tourism attraction firms’ CP: unbalanced economic development, fierce business competition within the community and scarce educational resources. Third, the economic contribution of tourism partially moderates the associations between community features and tourism attraction firms’ CP. Further interviews with top managers of selected companies confirm the findings of the above statistical analysis. Both the theoretical and practical implications of the findings are discussed at the end of the paper.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Wang, Caiping
Xu, Honggang
Date : 23 April 2018
DOI : 10.1080/09669582.2018.1428334
Copyright Disclaimer : © 2018 Informa UK Limited, trading as Taylor & Francis Group
Uncontrolled Keywords : Corporate social responsibility; Strategic corporate philanthropy; Public tourism resources; Legitimacy strategy; Dual economy
Depositing User : Clive Harris
Date Deposited : 14 May 2018 12:56
Last Modified : 24 Oct 2019 02:08

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