University of Surrey

Test tubes in the lab Research in the ATI Dance Research

A Concept of Location-Based Social Network Marketing

Tussyadiah, Iis (2012) A Concept of Location-Based Social Network Marketing Journal of Travel and Tourism Marketing, 29 (3). pp. 205-220.

Full text not available from this repository.


A stimulus-response model of location-based social network marketing is conceptualized based on an exploratory investigation. Location-based social network applications are capable of generating marketing stimuli from merchant, competition-based, and connection-based rewards resulted from relevance and connectivity. Depending on consumption situations, consumer characteristics, and social network structure, these rewards lead to actual behavior that manifests in variety behavior (i.e., patronage to new places) and loyalty behavior (i.e., increased frequency of patronage to familiar places). This behavior implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and recommendations for further studies are provided.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Date : 25 April 2012
DOI : 10.1080/10548408.2012.666168
Copyright Disclaimer : Copyright 2012 Taylor & Francis
Uncontrolled Keywords : Social gaming, social network, location-based marketing
Depositing User : Melanie Hughes
Date Deposited : 23 Nov 2017 12:45
Last Modified : 16 Jan 2019 19:04

Actions (login required)

View Item View Item


Downloads per month over past year

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800