Territoriality and Consumption Behaviour with Location-Based Media

Tussyadiah, Iis (2012) Territoriality and Consumption Behaviour with Location-Based Media In: Information and Communication Technologies in Tourism 2012, 25–27 Jan 2012, Helsingborg, Sweden.

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Abstract

The development in location-based mobile media has led to the popularity of its use for place experiences. This study explored the concept of territoriality, which is suggested as the underlying human behaviour that influences consumers’ mobility and experience stimulated by the social gaming feature of location-based media. From an exploratory investigation with a series of focus group discussions with users of location-based media, this study observed the activities of territorial tagging for the purposes of territorial claim and defence to gain and maintain the perceived territorial control over resources and rewards attached to certain places. The ability of location-based media to make the physical territory to interact with informational devices enables territorial behaviour to manifest in the consumption of local establishments, making location-based media a powerful tool for marketers and managers to transform people- place experiences. Managerial implications are provided.

Item Type:	Conference or Workshop Item (Conference Paper)
Divisions :	Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :	Name Email ORCID Tussyadiah, Iis i.tussyadiah@surrey.ac.uk
Editors :	Name Email ORCID Fuchs, Matthias Ricci, Francesco Cantoni, Lorenzo
Date :	2012
DOI :	10.1007/978-3-7091-1142-0_22
Copyright Disclaimer :	© Springer-Verlag/Wien 2012
Uncontrolled Keywords :	Territoriality; Mobility; Location-based media; Mobile technology
Depositing User :	Clive Harris
Date Deposited :	19 Oct 2017 15:22
Last Modified :	16 Jan 2019 18:58
URI:	http://epubs.surrey.ac.uk/id/eprint/842610

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