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Peer-To-Peer Accommodation: Drivers and User Profiles

Pesonen, Juho and Tussyadiah, Iis (2017) Peer-To-Peer Accommodation: Drivers and User Profiles In: Collaborative Economy and Tourism: Perspectives, Politics, Policies and Prospects. Tourism on the Verge . Springer International Publishing, pp. 285-303. ISBN 978-3-319-51799-5

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The tourism industry is currently dealing with the impacts of collaborative consumption, with tourists increasingly using peer-to-peer (P2P) services such as Airbnb and Uber. This study aims to extend our knowledge of why P2P accommodation services are not just succeeding, but thriving, from the consumer perspective, and it contributes to an understanding of the reasons for the popularity of P2P accommodation services and how consumer heterogeneity affects consumer choices. In this study, the drivers of P2P accommodation services are examined in order to better understand consumer characteristics and behaviour. Based on a survey of Internet users in Finland, the major drivers affecting the use of P2P accommodation services are the age of consumers, active use of the Internet and online technologies, and the frequency of international travel. Cluster analysis identified two user profiles corresponding to consumer motivations for using P2P accommodation services. The first consumer group uses P2P accommodation services to make their trips more convenient, while the second uses them mostly for social reasons.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Pesonen, Juho
Editors :
Dredge, Diane
Gyimóthy, Szilvia
Date : 31 May 2017
DOI : 10.1007/978-3-319-51799-5_17
Copyright Disclaimer : © Springer International Publishing AG 2017
Additional Information : Series ISSN: 2366-2611
Depositing User : Clive Harris
Date Deposited : 19 Oct 2017 09:32
Last Modified : 16 Jan 2019 18:57

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