University of Surrey

Test tubes in the lab Research in the ATI Dance Research

The Link Between Social Movements and Corporate Social Initiatives: Toward a Multi-level Theory

Georgallis, Panayiotis (2016) The Link Between Social Movements and Corporate Social Initiatives: Toward a Multi-level Theory Journal of Business Ethics, 142 (4). pp. 735-751.

[img] Text
The Link Between Social Movements.pdf - Version of Record
Restricted to Repository staff only
Available under License : See the attached licence file.

Download (604kB)


This article offers a first step toward a multi-level theory linking social movements to corporate social initiatives. In particular, building on the premise that social movements reflect ideologies that direct behavior inside and outside organizations, this essay identifies mechanisms by which social movements induce firms to engage with social issues. First, social movements are able to influence the expectations that key stakeholders have about firms’ social responsibility, making corporate social initiatives more attractive. Second, through conflict or collaboration, they shape firms’ reputation and legitimacy. And third, social movements’ ideologies manifest inside the corporations by triggering organizational members’ values and affecting managerial cognition. The essay contributes to the literatures on social movements and CSR, extends the understanding of how ideologies are manifested in movement-business interactions, and generates rich opportunities for future research.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Date : 15 March 2016
DOI : 10.1007/s10551-016-3111-0
Copyright Disclaimer : © Springer Science+Business Media Dordrecht 2016
Uncontrolled Keywords : Social movements; Activism; Corporate social responsibility; Ideology; Multi-level theory; Stakeholder theory
Depositing User : Clive Harris
Date Deposited : 08 Jun 2017 09:06
Last Modified : 30 Aug 2018 09:07

Actions (login required)

View Item View Item


Downloads per month over past year

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800