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Online sentiment recovery during a destination crisis

Gkritzali, Alkmini (2017) Online sentiment recovery during a destination crisis Annals of Tourism Research, 66. pp. 183-185.

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This research note uses sentiment analysis of online conversations to identify how long it takes for individual attitudes to turn favourable again during a sustained destination crisis. The note’s main aim is to give insights to researchers and DMOs on the recovery process of online destination sentiment, as an indicator of destination image, by investigating the representation of the city of Athens in a popular forum. The case of Athens is topical, as the city faces a sustained financial crisis, which officially began on April 2010 and has been marked by a series of major financial events, such as credit downgrades and international loans. The research note is part of a wider research project, which aims to respond to the growing financial instability that has affected multiple destinations, and its multiple impacts on tourism.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Date : 9 June 2017
DOI : 10.1016/j.annals.2017.05.012
Copyright Disclaimer : © 2017. This manuscript version is made available under the CC-BY-NC-ND 4.0 license
Depositing User : Melanie Hughes
Date Deposited : 24 May 2017 09:42
Last Modified : 10 Jun 2019 02:08

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