Employee participation in environmental initiatives: Facilitating more environmentally conscious decision-making in innovation

Hunton-Clarke, L, Wehrmeyer, W, Clift, R, McKeown, P and King, H (2002) Employee participation in environmental initiatives: Facilitating more environmentally conscious decision-making in innovation Greener Management International (40). pp. 45-56.

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Abstract

In recent years society as a whole has become more aware and concerned about environmental issues. In light of increasingly stringent legislation and the more critical eyes of external stakeholders, companies have come to realise the heightened need for their actions to be seen as environmentally responsible. The innovation process provides companies with an excellent opportunity to influence the environmental impacts associated with their products. However, merely providing product developers with new processes and a toolbox of available ecodesign tools is rarely sufficient to facilitate more environmentally conscious decision-making in innovation. This paper proposes that employee participation within the development of new initiatives will aid the implementation of those initiatives. It highlights the first results from a study undertaken at Unilever seeking to initiate employee participation within initiatives for environmentally conscious innovation by ascertaining the attitudes of employees involved in the product innovation process regarding environmental responsibility and its integration into innovation.

Item Type:	Article
Divisions :	Surrey research (other units)
Authors :	Name Email ORCID Hunton-Clarke, L Wehrmeyer, W Clift, R r.clift@surrey.ac.uk McKeown, P King, H
Date :	1 December 2002
Depositing User :	Symplectic Elements
Date Deposited :	17 May 2017 12:08
Last Modified :	24 Jan 2020 21:46
URI:	http://epubs.surrey.ac.uk/id/eprint/834178

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