University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Moderator effects of attitudinal ambivalence on attitude-behaviour relationships

Conner, M, Sparks, P, Povey, R, James, R, Shepherd, R and Armitage, CJ (2002) Moderator effects of attitudinal ambivalence on attitude-behaviour relationships European Journal of Social Psychology, 32 (5). pp. 705-718.

Full text not available from this repository.


Attitudinal ambivalence is generally construed as existing when the same attitude object is evaluated simultaneously as both positive and negative. The present research examined the moderating role of attitudinal ambivalence (as assessed by split-semantic differential measure) on the relationship between bipolar semantic differential measures of attitude and subsequent behaviour using moderated regression analysis. In Study 1, higher levels of attitudinal ambivalence were shown to result in weaker attitude-behaviour relationships for eating a low-fat diet (N = 140) and eating 5 portions of fruit and vegetables per day (N = 142). Study 2 (N = 361) replicated this effect when also including a measure of past behaviour for eating a low-fat diet. Implications for understanding the relationship between attitudes and behaviour are discussed. Copyright (C) 2002 John Wiley Sons, Ltd.

Item Type: Article
Divisions : Surrey research (other units)
Authors :
Conner, M
Sparks, P
Povey, R
James, R
Armitage, CJ
Date : 2002
Uncontrolled Keywords : coronary heart-disease; strength; diet; food; indexes; model
Depositing User : Symplectic Elements
Date Deposited : 17 May 2017 09:07
Last Modified : 24 Jan 2020 16:05

Actions (login required)

View Item View Item


Downloads per month over past year

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800