What is a ‘Non-Brand’? – Towards an Interdisciplinary Approach to a Contemporary Understanding of Brands

Kreuzbauer, R and Wallmannsberger, J (1999) What is a ‘Non-Brand’? – Towards an Interdisciplinary Approach to a Contemporary Understanding of Brands In: 7th International Conference of the IASS-AIS (International Association for Semiotic Studies/Association Internationale de Sémiotique), 1999-10-07 - 1999-10-11, Dresden, Germany.

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Item Type:	Conference or Workshop Item (Conference Paper)
Subjects :	Marketing
Divisions :	Surrey research (other units)
Authors :	Name Email ORCID Kreuzbauer, R r.kreuzbauer@surrey.ac.uk Wallmannsberger, J
Date :	7 October 1999
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:38
Last Modified :	23 Jan 2020 15:09
URI:	http://epubs.surrey.ac.uk/id/eprint/821004

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