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Customer equity analysis in virtual environments

Wiefler, W and Kreuzbauer, R (2004) Customer equity analysis in virtual environments In: 33rd EMAC Annual Conference 2004, 2004-05-18 - 2004-05-21, Murcia, Spain.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Conference Paper)
Subjects : Marketing
Divisions : Surrey research (other units)
Authors :
Wiefler, W
Date : 18 May 2004
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:38
Last Modified : 23 Jan 2020 15:09

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