Neurocinematics and the discourse of control: Towards a critical neurofilmology

Poulaki, M (2014) Neurocinematics and the discourse of control: Towards a critical neurofilmology Cinema & Cie, 22.

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Abstract

This article offers a close reading and a critique of Hasson et al’s Neurocinematics, focusing on its treatment of the notion of control, meaning a predictable neural and cognitive activation triggered by film stimuli. In the first part of the article I suggest that the use of control in neurocinematics on the one hand relies on a similarly problematic—but still more nuanced—use of the notion in cognitive film theory, and on the other hand reflects a unidirectional model of communication which brackets out noisy cases that diverge from predictable behavior. In the second part, I argue that these “noisy” cases are exactly the ones that pertain the most to a complex and dynamic view of brain activity and film-mind communication. The dialogue between film studies and neuroscience can become more complex too, escaping from a problematic definition of film effectiveness with regards to predictable viewer reactions.

Item Type:	Article
Divisions :	Faculty of Arts and Social Sciences > School of Literature and Languages
Authors :	Name Email ORCID Poulaki, M m.poulaki@surrey.ac.uk
Date :	1 June 2014
Contributors :	Contribution Name Email ORCID d' Aloia and Eugeni, AAR
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:33
Last Modified :	07 Mar 2019 11:27
URI:	http://epubs.surrey.ac.uk/id/eprint/820481

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