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Attitudes towards m-wine purchasing A cross-country Study

Pelet, J, Lecat, B, Khan, J, Lee, L, Vigar-Ellis, D, MC Gary-Wolf, M, Rundle-Thiele, S, Kavoura, N, Katsoni, V and Wegmann, A (2014) Attitudes towards m-wine purchasing A cross-country Study In: European Association of Wine Economists, Economists at the service of Wine & Vine, 2014-06-04 - 2014-06-07, Lyon, France.

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The objective of this paper is to focus on exploring consumer perceptions regarding m-wine purchasing (buying wine through mobile commerce) between different countries. This topic is of major importance nowadays especially based on the research firm Gartner Inc statement that predicts that m-commerce (mobile commerce) will soon overtake e-commerce (Gartner, 2011). Furthermore, like other industries, the wine industry began using the Internet in the 1990s but the early adopters were constrained by complicated wine shipping regulations, security concerns by customers, among other things (Bruwer & Wood, 2005; Gebauer & Ginsburg, 2003; Quinton & Harridge-March, 2003; Thach, 2009). Following Lockshin & Corsi’s suggestions (2012), we are investigating one of the areas with the greatest research needs: m-wine purchasing. To answer our research question, a quantitative study examined mobile phone ownership, wine purchasing and consumption, and wine purchasing via mobile phones across six countries each of which varies in terms of wine consumption levels (Trade Data and Analysis, 2011), Internet penetration (International Telecommunications Union, 2013; United States Census Bureau, 2012) and mobile phone usage (Adobe, 2013; ComScore, 2013 ; Kaplan, 2012).This research involved 3317 respondents from six countries, including France, Germany, Greece, South Africa, the U.S.A and Canada. Data was collected between October 1 and December 15, 2013, using both personal and online questionnaires. The online survey resided on a landing page designed using responsive web design (e.g. adaptable to all screen sizes and devices). The questionnaire was structured into three sections: (1) use of mobile phone (2) wine purchasing and consumption and (3) wine and mobile

Item Type: Conference or Workshop Item (UNSPECIFIED)
Divisions : Surrey research (other units)
Authors :
Pelet, J
Lecat, B
Lee, L
Vigar-Ellis, D
MC Gary-Wolf, M
Rundle-Thiele, S
Kavoura, N
Katsoni, V
Wegmann, A
Date : 7 June 2014
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:32
Last Modified : 23 Jan 2020 15:01

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