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A Model of Travel Information Search using Smartphones: Temporal Dimension Approach

Park, S and Wang, D (2013) A Model of Travel Information Search using Smartphones: Temporal Dimension Approach In: TOSOK International Tourism Conference, 2013-07-03 - 2013-07-05, Seoul, South Korea.

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This study develops a model of travel information search that consists of two phases (i.e., temporal information search strategy and search outcomes) using smartphones in terms of temporal dimension strategy. Accordingly, there are two purposes of this research: first is to understand the use of smartphones for travel purpose between the stages of pre and during trips based upon spillover theory, and second is to estimate the impact of smartphones on changes of travel behaviors and satisfaction. The results indicate that the general usage of smartphones for everyday life largely influence the use of the same technology device for travel purposes. Moreover, it is identified that the types of travel behaviors changed are different according to timing when travelers used smartphones to plan their trips. These behavioral changes arisen from smartphones lead to increasing the level of travel satisfaction. These findings suggest an inclusive foundation for understanding smartphone information search in tourism and in turn, provide practical implications for mobile and destination marketing.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Divisions : Surrey research (other units)
Authors :
Wang, D
Date : 3 July 2013
Contributors :
Jang, S
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:29
Last Modified : 23 Jan 2020 14:57

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