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Destination Brands: Managing Place Reputation

Morgan, N, Pritchard, A and Pride, R (2012) Destination Brands: Managing Place Reputation Routledge. ISBN 1136346627

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

Item Type: Book
Divisions : Surrey research (other units)
Authors :
Pritchard, A
Pride, R
Date : 23 May 2012
Uncontrolled Keywords : Business & Economics, Destinations, tourism, policy, marketing, branding
Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 15:28
Last Modified : 23 Jan 2020 10:38

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