A research model of consumer identification with a corporate brand for the financial service industry

Sung, H, Hemsley-Brown, J and Balestrini, P (2011) A research model of consumer identification with a corporate brand for the financial service industry In: Thought Leaders in Brand Management, 7th International Conference, 2011-03-10 - 2011-03-12, Lugano, Italy.

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Item Type:	Conference or Workshop Item (Conference Paper)
Divisions :	Faculty of Arts and Social Sciences > Surrey Business School
Authors :	Name Email ORCID Sung, H Hemsley-Brown, J j.hemsley-brown@surrey.ac.uk Balestrini, P
Date :	2011
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:21
Last Modified :	16 Jan 2019 17:29
URI:	http://epubs.surrey.ac.uk/id/eprint/819082

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