Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning

Phillips, P and Halliday, SV (2008) Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning Journal of Marketing Management, 24 (7/8). pp. 751-770.

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Item Type:	Article
Divisions :	Surrey research (other units)
Authors :	Name Email ORCID Phillips, P Halliday, SV s.halliday@surrey.ac.uk
Date :	2008
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:03
Last Modified :	24 Jan 2020 13:45
URI:	http://epubs.surrey.ac.uk/id/eprint/816851

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