East meets west in consumers’ experiences of television programme product placement – identification, intertextuality and reflexivity

Tiwsakul, RA East meets west in consumers’ experiences of television programme product placement – identification, intertextuality and reflexivity In: European Advertising Academy International Conference on Research in Advertising (ICORIA), 2007-06 - ?, Lisbon.

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Abstract

working paper, abstract in proceedings

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Divisions :	Surrey research (other units)
Authors :	Name Email ORCID Tiwsakul, RA r.tiwsakul@surrey.ac.uk
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 15:01
Last Modified :	23 Jan 2020 14:09
URI:	http://epubs.surrey.ac.uk/id/eprint/816673

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