The Sponsorship of Major Events by Destinations: Evaluating the Impact on the Decision-Making Process of the Consumer

Miller, G, Hudson, S and Getz, D The Sponsorship of Major Events by Destinations: Evaluating the Impact on the Decision-Making Process of the Consumer In: Academy of Marketing Science World Marketing Congress on Global Marketing Issues at the Turn of the Millennium, 2001 - 2001, Cardiff, Wales.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
Divisions :	Surrey research (other units)
Authors :	Name Email ORCID Miller, G g.miller@surrey.ac.uk Hudson, S Getz, D
Contributors :	Contribution Name Email ORCID Spotts, HE Meadow, HK Smith, SM
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 14:59
Last Modified :	23 Jan 2020 14:03
URI:	http://epubs.surrey.ac.uk/id/eprint/816429

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