How do in-mall entertainment events impact on consumers’ shopping behaviours: A model of special event entertainment

Sit, K, Morgan, MJ and Summers, J How do in-mall entertainment events impact on consumers’ shopping behaviours: A model of special event entertainment In: Proceedings of 2008 Global Marketing Conference, 2008-03-20 - 2008-03-23, Shanghai.

Full text not available from this repository.

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Divisions :	Surrey research (other units)
Authors :	Name Email ORCID Sit, K k.sit@surrey.ac.uk Morgan, MJ Summers, J
Depositing User :	Symplectic Elements
Date Deposited :	16 May 2017 14:54
Last Modified :	23 Jan 2020 13:42
URI:	http://epubs.surrey.ac.uk/id/eprint/815653

Actions (login required)

View Item

Downloads