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Mobile decision support for in-store purchase decisions

van der Heijden, H (2006) Mobile decision support for in-store purchase decisions DECISION SUPPORT SYSTEMS, 42 (2). pp. 656-663.

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Item Type: Article
Divisions : Surrey research (other units)
Authors : van der Heijden, H
Date : 1 November 2006
DOI : 10.1016/j.dss.2005.03.006
Uncontrolled Keywords : Science & Technology, Technology, Computer Science, Artificial Intelligence, Computer Science, Information Systems, Operations Research & Management Science, Computer Science, COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE, COMPUTER SCIENCE, INFORMATION SYSTEMS, OPERATIONS RESEARCH & MANAGEMENT SCIENCE, decision support systems, consumer decision making, mobile devices, product attractiveness cue, laboratory experiment, CONSIDERATION SETS, INFORMATION, IMPACT, COLOR, AIDS
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Depositing User : Symplectic Elements
Date Deposited : 16 May 2017 14:45
Last Modified : 24 Jan 2020 13:17

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