University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Mixed methods in sustainable tourism research: an analysis of prevalence, designs and application in JOST (2005–2014)

Molina-Azorín, JF and Font, X (2016) Mixed methods in sustainable tourism research: an analysis of prevalence, designs and application in JOST (2005–2014) Journal of Sustainable Tourism, 24 (4). pp. 549-573.

Text (licence)
Available under License : See the attached licence file.

Download (33kB) | Preview


This article analyses the use of mixed methods in papers published in the Journal of Sustainable Tourism over the 10 years, 2005–2014. First, a content analysis of the articles shows that mixed methods are used primarily for expansion and development of results, and less often for triangulation or complementarity. Sequential designs are slightly more popular than simultaneous designs, with qualitative research preceding the quantitative element. In the majority of cases, both the quantitative and qualitative methods have equivalent importance, yet where one is dominant, this is usually the quantitative part. Second, we contextualise the content analysis by exemplifying the use of mixed methods in selected papers, using commentary from authors who have recently published mixed methods papers. We reflect on the reasons for, strengths and weaknesses of using mixed methods, and we argue that mixed methods provide sustainable tourism academics with more opportunities for pragmatic transformative research for societal change, and increasing research reliability in relation to social desirability bias, stakeholder comparisons and transdisciplinarity. The paper notes the need for greater understanding of mixed methods by researchers, its special value and growing importance in sustainable tourism research, and its challenges and strengths for authors and editors.

Item Type: Article
Subjects : Sustainability
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Molina-Azorín, JF
Font, X
Date : 2 April 2016
DOI : 10.1080/09669582.2015.1073739
Copyright Disclaimer : © 2016, © 2015 Taylor & Francis
Depositing User : Symplectic Elements
Date Deposited : 08 Feb 2017 09:48
Last Modified : 08 Feb 2017 16:04

Actions (login required)

View Item View Item


Downloads per month over past year

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800