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The Gran Fondo and Sportive Experience: an Exploratory Look at Cyclists' Experiences and Professional Event Staging

Berridge, GC (2014) The Gran Fondo and Sportive Experience: an Exploratory Look at Cyclists' Experiences and Professional Event Staging Event Management: an international journal, 18 (1). pp. 75-88.

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There has recently been a significant upsurge in popularity in cycling with not only increased participation evident but also new participants taking up cycling, especially in the UK, parts of Europe, US, and Australia. The branch of cycling that has witnessed the largest growth, in both numbers of events and participants, is the “gran fondo” or “sportive” cycle event. However, very little is known about either the organization of these events or the cultural experiences of cyclists participating in them. The focus of this article is to provide an exploratory narrative of the characteristics of a gran fondo or sportive, explored via a participant observation approach and interpreted through the use of experience theory. Drawing upon the exploratory stage of a larger “experiential ethnography” of cyclists at these types of events, the article presents observation findings from 12 event days to identify key characteristics of these events as experienced by participants. These are understood and contextualized within a discussion around the nature and concept of event experiences and related to the need for professional event organizers to identify experience components by applying models of experience within a management framework.

Item Type: Article
Subjects : subj_Tourism
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Berridge, GC
Date : 1 March 2014
DOI : 10.3727/152599514X13883555341977
Copyright Disclaimer : Copyright © 2014 Cognizant Comm. Corp.
Depositing User : Symplectic Elements
Date Deposited : 22 Apr 2016 11:49
Last Modified : 04 May 2016 10:31

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