Keep, lose, change: Prompts for the re-design of product concepts in a focus group setting

Frohlich, DM, Lim, CSC and Ahmed, A (2014) Keep, lose, change: Prompts for the re-design of product concepts in a focus group setting CoDesign, 10 (2). pp. 80-95.

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Abstract

Focus groups have traditionally been used in market and design research to obtain group reactions to product concepts. In this article we outline a simple methodological extension to this format, involving a further stage of concept re-design in smaller subgroups facilitated by a professional designer. The method was developed in the context of working with groups of older people on concepts addressing memory, identity and social communication. It is illustrated with reference to the re-design of two seeded concepts and feedback from participants themselves on the experience of taking part. © 2014 Taylor & Francis.

Item Type:	Article
Divisions :	Faculty of Arts and Social Sciences > Department of Music and Media Faculty of Arts and Social Sciences
Authors :	Name Email ORCID Frohlich, DM Lim, CSC Ahmed, A
Date :	1 January 2014
DOI :	10.1080/15710882.2013.862280
Additional Information :	This is an author's accepted manuscript of an article published in CoDesign 10 (2) 2014. Copyright Taylor & Francis, available online at: http://www.tandfonline.com/doi/abs/10.1080/15710882.2013.862280
Depositing User :	Symplectic Elements
Date Deposited :	04 Dec 2015 09:51
Last Modified :	05 Mar 2019 19:18
URI:	http://epubs.surrey.ac.uk/id/eprint/809161

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