Multi-Scalar Localization and Capability Transference: Exploring Embeddedness in the Asian Retail Expansion of Tesco

Wood, SM, Coe, NM and Wrigley, N (2014) Multi-Scalar Localization and Capability Transference: Exploring Embeddedness in the Asian Retail Expansion of Tesco Regional Studies.

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Abstract

This paper revisits the “firm in the region” and the “region in the firm” dichotomy through the case of Tesco’s retail expansion in Asia. It focuses on the tension between the transference of proven key capabilities to the host economies Tesco has entered, and strategic localization, primarily for customer-facing, corporate culture, regulatory and institutional reasons. We demonstrate how the retailer has pursued a multi-scalar adaptive approach that goes beyond any standardized/localized dichotomy to respond to differences between and within national markets. In the process, we provide evidence of genuine two-way knowledge flow between the home market and subsidiaries, between subsidiaries themselves, and of subsidiaries granted autonomy and the ability to flex their strategies.

Item Type:	Article
Divisions :	Faculty of Arts and Social Sciences > Surrey Business School
Authors :	Name Email ORCID Wood, SM Coe, NM Wrigley, N
Date :	12 May 2014
DOI :	10.1080/00343404.2014.926317
Additional Information :	This is an Author's Accepted Manuscript of an article published in Regional Studies May 2014, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/00343404.2014.926317
Depositing User :	Symplectic Elements
Date Deposited :	04 Mar 2015 18:24
Last Modified :	12 Nov 2015 02:08
URI:	http://epubs.surrey.ac.uk/id/eprint/805545

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