Attitudes, norms, identity and environmental behaviour: Using an expanded theory of planned behaviour to predict participation in a kerbside recycling programme

Nigbur, D, Lyons, E and Uzzell, D (2010) Attitudes, norms, identity and environmental behaviour: Using an expanded theory of planned behaviour to predict participation in a kerbside recycling programme British Journal of Social Psychology, 49 (2). pp. 259-284.

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Abstract

In an effort to contribute to greater understanding of norms and identity in the theory of planned behaviour, an extended model was used to predict residential kerbside recycling, with self-identity, personal norms, neighbourhood identification, and injunctive and descriptive social norms as additional predictors. Data from a field study (N =527) using questionnaire measures of predictor variables and an observational measure of recycling behaviour supported the theory. Intentions predicted behaviour, while attitudes, perceived control, and the personal norm predicted intention to recycle. The interaction between neighbourhood identification and injunctive social norms in turn predicted personal norms. Self-identity and the descriptive social norm significantly added to the original theory in predicting intentions as well as behaviour directly. A replication survey on the self-reported recycling behaviours of a random residential sample (N =264) supported the model obtained previously. These findings offer a useful extension of the theory of planned behaviour and some practicable suggestions for pro-recycling interventions. It may be productive to appeal to self-identity by making people feel like recyclers, and to stimulate both injunctive and descriptive norms in the neighbourhood.

Item Type:	Article
Divisions :	Faculty of Health and Medical Sciences > School of Psychology
Authors :	Name Email ORCID Nigbur, D Lyons, E Uzzell, D D.Uzzell@surrey.ac.uk
Date :	June 2010
DOI :	10.1348/014466609X449395
Uncontrolled Keywords :	SELF-IDENTITY, SOCIAL NORMS, NORMATIVE CONDUCT, FOCUS THEORY, INTENTION, MODEL, FOOD
Related URLs :	http://onlinelibrary.wiley.com/doi/10.13...
Additional Information :	This is the accepted version of the following article: Nigbur D, Lyons E, Uzzell D, (2010) Attitudes, norms, identity and environmental behaviour: Using an expanded theory of planned behaviour to predict participation in a kerbside recycling programme. British Journal of Social Psychology 49(2):259-284, which has been published in final form at http://dx.doi.org/10.1348/014466609X449395
Depositing User :	Symplectic Elements
Date Deposited :	22 Jul 2014 07:54
Last Modified :	21 Jun 2019 10:24
URI:	http://epubs.surrey.ac.uk/id/eprint/7420

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