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The Moral Circle as a Common Motivational Cause of Cross-situational Proenvironmentalism

Bratanova, B, Loughnan, S and Gatersleben, B (2012) The Moral Circle as a Common Motivational Cause of Cross-situational Proenvironmentalism European Journal of Social Psychology, 42 (5). pp. 539-545.

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Public engagement in pro-environmental behavior and support for pro-environmental policy are essential for achieving sustainable living. We propose that the ‘moral circle’ is a common motivational source for engagement in environmentally beneficial activities across situations, and may be thus drawn upon to efficiently promote these activities. Study 1 established an association between chronic moral circle size and 9 pro-environmental activities from different domains. Via experimental manipulation of the moral circle size, studies 2a-d demonstrated its causal effect on intentions to engage in pro-environmental activities. Together, these studies offer an important initial demonstration of the beneficial consequences of more expansive moral circle in the domain of pro-environmentalism. Routes for expanding the moral circle and thus promoting pro-environmental activities are discussed.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences
Authors :
Bratanova, B
Loughnan, S
Gatersleben, B
Date : 2 March 2012
DOI : 10.1002/ejsp.1871
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 28 Mar 2017 14:09
Last Modified : 31 Oct 2017 14:42

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