The multiple assessment of interpretation effectiveness: Promoting visitors' environmental attitudes and behavior

Kim, Kyoung Jin, Airey, David W and Szivas, Edith (2011) The multiple assessment of interpretation effectiveness: Promoting visitors' environmental attitudes and behavior Journal of Travel Research, 50 (3), 7. pp. 289-302.

Preview

Text (Word to PDF conversion (via antiword) conversion from application/msword to application/pdf) 2011_Aise_Kim_JTR_final.pdf - Accepted version Manuscript Download (133kB)

Abstract

Interpretation has been recognized as a useful tool in managing visitor behavior in nature-based tourism areas. This study explores a multiple assessment approach to identify the strengths and weaknesses of site-based interpretation in influencing multi-dimensional aspects of attitudes and behavioral intentions towards local environmental issues. Visitors to the Lulworth coastal area in England were studied using on-site questionnaire survey data. The results of the research highlight that the effectiveness of interpretation varied in relation to a number of different aspects of responsible environmental behavior and local conservation issues. The findings also reveal that it fostered visitors' awareness of and their support for management policies but its impacts were limited to site-specific responsible behavior related in this case to geological and environmental conservation.

Item Type:	Article
Divisions :	Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :	Name Email ORCID Kim, Kyoung Jin Airey, David W d.airey@surrey.ac.uk Szivas, Edith e.szivas@surrey.ac.uk
Date :	May 2011
DOI :	10.1177/004728751036278
Additional Information :	Copyright Sage 2011. This is the author's accepted version. For the published version, go to http://jtr.sagepub.com/
Depositing User :	David Airey
Date Deposited :	23 Jun 2011 03:35
Last Modified :	16 Jan 2019 16:25
URI:	http://epubs.surrey.ac.uk/id/eprint/3019

Actions (login required)

View Item

Downloads