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Older people’s perceptions towards conventional and functional yoghurts: a cross-country study

Messina, F, Turrini, A, Saba, A, Raats, Monique, Lumbers, M and Food in Later Life Team, (2008) Older people’s perceptions towards conventional and functional yoghurts: a cross-country study British Food Journal, 110 (8). pp. 790-804.

Messina and Lumbers et al 2008 BFJ.pdf
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The aim of this study is to investigate older people’s perceptions, across eight European countries (the UK, Denmark, Germany, Poland, Portugal, Spain, Sweden and Italy), towards functional foods.


The repertory grid method was used to elicit reasons underlying preferences of five yoghurts with different functional properties and two conventional ones.


Familiarity was the key driver in products’ separation. For the Italian case, as well as the Spanish, Portuguese, Danish and Swedish the first principal axis could be interpreted as novel-common axis, whilst it was not in the UK, Germany and Poland.

Research limitations/implications

Behavioural intention to buy functional yoghurts was more strongly predicted and moderated by single item perceived need (PN) than single item affective and/or cognitive attitude (AA, CA), even though PN, AA and CA could be consistently assessed within the same latent measure (in all countries but Denmark). Nevertheless, beliefs/attitudes towards a novel category of products such as functional foods may be reasonably keeping moving.


In this study, preference instructions pertaining to beneficial and imagery attributes, revealed idiosyncratic properties associated with functional yoghurts across eight European samples of older people.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Faculty of Health and Medical Sciences > School of Psychology
Faculty of Arts and Social Sciences
Authors :
Messina, F
Turrini, A
Saba, A
Lumbers, M
Food in Later Life Team,
Date : 2008
DOI : 10.1108/00070700810893322
Copyright Disclaimer : This article is © Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Uncontrolled Keywords : s Elderly people, Older consumers, Dairy products, Consumer behaviour, Brands, Europe
Depositing User : Symplectic Elements
Date Deposited : 26 Jul 2017 11:03
Last Modified : 16 Jan 2019 16:31

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