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Strategy and environmental analysis in sport

Adcroft, AP (2012) Strategy and environmental analysis in sport In: The Business of Sport Management. Pearson Education Limited, Harlow, UK. ISBN 027372133X

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This chapter focuses on the nature of strategy and how this influences the direction and behaviour of sport organisations. The chapter begins with an explanation of what we mean when we talk about strategy and how this means different things to different people. The chapter also looks at the common elements of strategy across different theories, schools and concepts in order to understand what it means to be a strategist in a sport organisation. The chapter considers three issues crucial to the development of strategy:  The philosophy of strategy and whether strategy is a science or an art;  The process of strategy and whether strategy is based around planning and analysis or trial, experimentation and emergence;  The drivers of strategy and whether the crucial determinants of a strategy are the organisation or the environment. The chapter concludes with a discussion of the relationship between theory and practice and what this means for a strategist in a sports organisation.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Adcroft, AP
Editors :
Beech, J
Chadwick, S
Date : 28 November 2012
Additional Information : Posted here with permission from the publisher.
Depositing User : Symplectic Elements
Date Deposited : 16 Aug 2012 10:57
Last Modified : 31 Oct 2017 14:21

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