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eCommerce in China: the Case of Travel

Li, Li and Buhalis, Dimitrios (2006) eCommerce in China: the Case of Travel International Journal of Information Management, 26 (2). pp. 153-166.


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On-line customer research has been conducted for European and American markets by marketers and academics. Whilst eCommerce and tourism develop rapidly in China, understanding of Chinese Internet travellers is required. This article investigates features of this on-line segment through a survey with 634 responses. It aims to establish segmental information and identify influential factors of eShopping adoption by Internet travellers in China. The key findings include that surveyed lookers who are in the age group of 31-40 and those who live in Pearl River Delta are most likely to book travel on-line. Also, age, area of residence, type of travel website most visited, length of time using the Internet, self-efficacy, domain-specific innovativeness and perception of the Internet are influential factors of Chinese lookers becoming bookers.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Li, Li
Buhalis, Dimitrios
Date : 1 April 2006
DOI : 10.1016/j.ijinfomgt.2005.11.007
Uncontrolled Keywords : eCommerce, tourism, China, Internet travellers, bookers, lookers-only, eShopping
Additional Information : This is a pre-press, author-prepared, peer-reviewed version of an article published in International Journal of Information Management, 26, 153-166. Click here to access the publisher's version. © 2006 Elsevier.
Depositing User : Mr Adam Field
Date Deposited : 27 May 2010 14:37
Last Modified : 31 Oct 2017 14:00

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