University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Browse by Publication

Up a level
Export as [feed] RSS 1.0 [feed] RSS 2.0
Number of items: 3.

Kuenzel, S and Halliday, SV (2010) The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification Journal of Targeting, Measurement and Analysis for Marketing, 18 (3-4). pp. 167-176.

Wood, S and Tasker, A (2008) The importance of context in store forecasting: the site visit in retail location decision-making Journal of Targeting, Measurement and Analysis for Marketing, 16 (2). pp. 139-155.

Gilbert, DC, Stone, M, Bearman, D, Butscher, S, Crick, P and Moffett, T (2004) The effect of retail customer loyalty schemes - detailed measurement or transforming marketing? Journal of Targeting, Measurement and Analysis for Marketing, 12 (3). pp. 305-318.

This list was generated on Thu May 25 04:53:27 2017 UTC.

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800