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Items where Author is "Zauner, A"

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Number of items: 12.


Floh, Arne, Koller, M, Zauner, A and Teller, C (2017) Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service Journal of Consumer Behaviour: an international research review, 16. pp. 352-362.

Hatak, I, Floh, A and Zauner, A (2015) Working on a dream: sustainable organisational change in SMEs using the example of the Austrian wine industry Review of Managerial Science, 9 (2). pp. 285-315.

Floh, Arne, Koller, M and Zauner, A (2013) Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour Journal of Marketing Management, 29 (5-6). pp. 646-670.

Zauner, A, Koller, M and Floh, A (2012) Customer Value in Produkt und Dienstleistungsbündeln: Eine qualitative Betrachtung Dermarkt – International Journal of Marketing, 51 (2-3). pp. 75-84.

Koller, M, Floh, A and Zauner, A (2011) Further insights into perceived value and consumer loyalty: A "Green" perspective Psychology and Marketing, 28 (12). pp. 1154-1176.

Conference or Workshop Item

Floh, A, Zauner, A and Koller, M Behavioral Post-consumption Intentions from a Higher-order Multidimensional Value Perspective In: American Marketing Association (AMA) Educators’ Summer Conference, 2010-08-13 - 2010-08-16, Boston, USA.

Zauner, A, Koller, M and Floh, A Being Connected In: North American Association for Consumer Research Film Festival, 2011-10-13 - 2011-10-16, St. Louis, USA.

Zauner, A, Floh, A and Koller, M The Consumption-System Wireless Telecommunications and the Perceived Value - Loyalty Intentions Link In: Academy of Marketing Science (AMS) Annual Conference, 2011-05-24 - 2011-05-27, Coral Gables, USA.

Koller, M, Zauner, A and Floh, A Investigating the Halo of Perceived Value in Consumption-Systems: Negative Experiences Loom Larger In: Society of Consumer Psychology (SCP) Conference, 2011-02-24 - 2011-02-26, Atlanta, USA.

Floh, A, Zauner, A and Koller, M A Multidimensional Conceptualization of the Customer Value-Loyalty Chain from a Consumption-System Perspective In: European Marketing Association (EMAC) Conference, 2010-06-01 - 2010-06-04, Copenhagen, Denmark.

Zauner, A, Floh, A and Koller, M Perceived Value in Consumption-Systems Applied to the Automotive Industry In: European Marketing Association (EMAC) Conference, 2011-05-24 - 2011-05-27, Ljubljana, Slovenia.

Zauner, A, Koller, M and Floh, A Value and loyalty in wireless telecommunications – an experimental investigation of the halo between product and service In: Academy of Marketing Conference, 2011-07-05 - 2011-07-07, Liverpool, UK.

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