University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Items where Author is "Yaakop, A"

Up a level
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 6.


Yaakop, A, Hemsley-Brown, J and Gilbert, D (2011) Attitudes towards advertising: Malaysians vs Non-Malaysians Asian Journal of Business and Management Sciences, 1 (2). pp. 77-94.

Conference or Workshop Item

Yaakop, A and Hemsley-Brown, Jane (2011) Hedonic Pleasure and Social Image: the effectiveness of Internet advertising In: 1st International Colloquium on Global Design and Marketing, 7 - 9 December 2011, University of Lincoln, Lincoln, UK.

Hemsley-Brown, J, Yaakop, A and Gilbert, D (2010) Attitudes towards advertising: Malaysians vs non-Malaysians In: Eurasia Business and Economics Society Conference, 2010-05-26 - 2010-05-28, Istanbul.

Hemsley-Brown, J, Yaakop, A and Gilbert, D Hierarchy-of-Effects (HoE) Models and Higher Education Advertising In: International Higher Education Marketing, Academy of Marketing Conference, 2009-04-01 - 2009-04-03, Minho University, Guimarães, Portugal.

Hemsley-Brown, J and Yaakop, A Review On Selected Hierarchy-Of-Effects (Hoe) Models And The Way Forward In: Business and Economics Society International Conference, 2008-07-14 - 2008-07-19, Lugano, Switzerland.


Yaakop, Azizul Yadi (2010) Tourists' Attitudes Towards Advertising in a Malaysian Tourism Context Doctoral thesis, University of Surrey.

This list was generated on Sun Jul 15 21:26:56 2018 UTC.

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800