Items where Author is "WETZELS, M"
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VILLARROEL ORDENES, F, Ludwig, Stephan, DE RUYTER, K, GREWAL, D and WETZELS, M (2017) Unveiling What is Written in The Stars: Analyzing Explicit, Implicit and Discourse Patterns of Sentiment in Social Media Journal of Consumer Research, 43 (6). pp. 875-894.