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Items where Author is "Tiwsakul, R"

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Number of items: 29.

Article

Tiwsakul, RA and Hackley, C (2012) Postmodern paradoxes in Thai-Asian consumer identity JOURNAL OF BUSINESS RESEARCH, 65 (4). pp. 490-496.

Tiwsakul, RA (2010) Identity and The Asian Consumer- a mediated subjective personal introspection Journal of Business Research. (Submitted)

Tiwsakul, RA (2010) Television product Placement in Thailand and the UK: Management Practices and Consumer Experiences Journal of Marketing Management. (Submitted)

Tiwsakul, RA and Hackley, C (2009) The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 36. pp. 925-926.

Tiwsakul, RA (2007) Marketing Communications: A European perspective Journal of Tourism and Hospitality Research, 7 (3/4). pp. 292-293.

Hackley, C and Tiwsakul, R (2006) Entertainment marketing and experiential consumption Journal of Marketing Communications, 12 (1). pp. 63-75.

Tiwsakul, RA, Hackley, C and Szmigin, I (2005) Explicit, non-integrated product placement in British television programmes International Journal of Advertising, 24 (1). pp. 95-111.

Book Section

Tiwsakul, RA and Hackley, C (2010) Advertising management and professional identity in the digital age In: Managing Media Work. Sage Publications, Inc, London, UK. ISBN 1412971241

Conference or Workshop Item

Tiwsakul, RA and Hackley, C (2007) Young Thai and UK consumers’ experiences of television product placement – engagement, resistance and objectification In: Asia Pacific Association of Consumer Research (ACR), 2006-06 - ?, Sydney, Australia.

Tiwsakul, RA and Hackley, C Consumers’ perceptions of the ethical acceptability of product placement in British television programmes In: UK Academy of Marketing (AM) annual conference, 2005-07 - ?, Dublin Institute, Dublin.

Tiwsakul, RA East meets west in consumers’ experiences of television programme product placement – identification, intertextuality and reflexivity In: European Advertising Academy International Conference on Research in Advertising (ICORIA), 2007-06 - ?, Lisbon.

Tiwsakul, RA and Hackley, C East meets west in international advertising…agency management styles in Thailand and the UK In: UK Academy of Marketing (AM) annual conference, 2007-07 - ?, Royal Holloway, University of London.

Tiwsakul, RA Entertainment marketing and experiential consumption: a new proposal In: European Marketing Academy (EMAC) annual conference, 2005-05 - ?, Milan, Italy.

Tiwsakul, RA, Hackley, C and Szmigin, I Explicit, non-integrated product placement in British television programmes: an exploratory study In: UK Academy of Marketing (AM) annual conference, 2004-07 - ?, University of Gloucester.

Tiwsakul, RA Implicit and Explicit product placement strategies in television programme sponsorship: a cross-national exploration of the perceptions of British and Thai consumers In: UK Academy of Marketing (AM) annual conference, 2004-07 - ?, University of Gloucester.

Tiwsakul, RA and Hackley, C Public policy and television product placement: ethical and regulatory issues In: American Marketing Association (AMA) Public Policy and Marketing annual conference, 2006-06 - ?, California, USA.

Tiwsakul, RA and Hackley, C Regulatory and ethical issues in implicit marketing - Comparative perspectives on television product placement In: European Marketing Academy (EMAC) annual conference, 2007-05 - ?, Iceland.

Tiwsakul, RA Subjective Introspections on the Asian Identity in Postmodern Consumer Culture In: Consumer Culture Theory conference, 2010-06 - ?, University of Wisconsin Madison, USA.

Tiwsakul, RA and Hackley, C Television product placement and the meanings of ‘Kod-sa-na-faeng’: a cultural-phenomenological Investigation of Thai and UK Consumers In: Consumer Culture Theory (CCT) annual conference, 2009-06 - ?, University of Michigan, Anne Arbor, USA.

Tiwsakul, RA and Hackley, C Television product placement in Thailand and the UK: Implications for international brand communications management In: International Conference on Research in Advertising (ICORIA), 2008-06 - ?, Antwerp, Belgium.

Tiwsakul, RA Television product placement strategy in Thailand and the UK In: Global marketing conference, 2010-09 - ?, Ryutsu Keizai University, Chiba, Japan.

Tiwsakul, RA and Halliday, S Until death do us part: Conceptualising consumer brand identification and the evolving role of communications In: UK Academy of Marketing (AM) annual conference, 2007-07 - ?, Royal Holloway, University of London.

Tiwsakul, RA and Hackley, C The ethical concerns of consumers’ towards product placement in British television programmes In: 9th Annual Conference of the European Business Ethics Network-UK Association (EBEN-UK), 2005-04-01 - ?, Royal Holloway, University of London.

Tiwsakul, RA and Hackley, C An experiential account of TV product placement: engagement, objectification and resistance from young Thai and UK consumers In: UK Academy of Marketing (AM) annual conference, 2006-07 - ?, London.

Tiwsakul, RA and Hackley, C An experiential account of television product placement: engagement, objectification and resistance In: European Advertising Academy International Conference on Research in Advertising (ICORIA), 2006-07 - ?, Bath.

Hackley, C and Tiwsakul, RA The meaning of ‘Kod-sa-na-faeng’ - Young adults’ experiences of television product placement in the UK and Thailand In: Association for Consumer Research (ACR), 2008-10 - ?, San Francisco, CA.

Tiwsakul, RA The meaning of ‘product placement’: An interpretive exploration of consumers’ experiences of television programme product placement in the United Kingdom and Thailand In: Latin-American conference of the Association for Consumer Research (ACR), 2008-08 - ?, Brazil.

Other

Tiwsakul, RA (2005) Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows School of Management, Royal Holloway, University of London.

Tiwsakul, RA (2005) Book contribution: Acknowledged contribution to Advertising and Promotion: Communicating Brands Sage, London.

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