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Items where Author is "Tiwsakul, A"

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Article

Tiwsakul, A (2009) Television product placement and the meanings of ‘Kod-sa-na-faeng’: a cultural-phenomenological Investigation of Thai and UK Consumers

Tiwsakul, A (2008) Television product placement in Thailand and the UK: Implications for international brand communications management

Tiwsakul, A, Hackley, C and Preuss, L (2008) An ethical evaluation of product placement – a deceptive practice? Business Ethics: A European Review, 17 (2). pp. 109-120.

Tiwsakul, A (2008) The meaning of 'Kod-sa-na-faeng' - Young adults' experiences of television product placement in the UK and Thailand

Book Section

Tiwsakul, A and Hackley, C (2009) The meaning of ‘Kod-sa-na-faeng’ – Young adults’ experiences of television product placement in the UK and Thailand In: Advances in Consumer Research. proceeding of the Association for Consumer Research 2008, San Francisco, pp. 584-586. ISBN 0915552639

Tiwsakul, A and Hackley, C (2008) Comparative management practices in international advertising agencies in the UK, Thailand and the USA In: Remaking management: Between global and local. Cambridge University Press, Cambridge, pp. 380-403. ISBN 0521861519

Tiwsakul, A (2008) East meets West in Consumers’ experiences of television programme product placement – identification, intertextuality and reflexivity In: New trends in advertising research. Edições Sílabo, Lisbon, pp. 165-174.

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