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Items where Author is "Sit, K"

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Number of items: 13.

Article

Sit, K, Merrilees, B and Birch, D (2003) Entertainment-seeking shopping centre patrons: the missing segments International Journal of Retail & Distribution Management, 31 (2). pp. 80-94.

Conference or Workshop Item

Sit, K and Morgan, MJ (2009) Defining the experiential value of auxiliary special events in shopping centres: A shopper's perspective In: The 15th Conference of the European Association for Education and Research in Commercial Distribution, ? - ?.

Sit, K and Merrilees, B Creating greater entertainment experiences at shopping centres: an exploratory study In: Proceedings of Australia and New Zealand Marketing Academy Conference, 2002-12-02 - 2002-12-04, Melbourne.

Sit, K, Morgan, MJ and Summers, J Defining consumer responses to special event entertainment (SEE): Key constructs and Propositions In: Proceedings of Australia and New Zealand Marketing Academic Conference, 2006-12-04 - 2006-12-06, Brisbane.

Sit, K, Morgan, MJ and Summers, J How do in-mall entertainment events impact on consumers’ shopping behaviours: A model of special event entertainment In: Proceedings of 2008 Global Marketing Conference, 2008-03-20 - 2008-03-23, Shanghai.

Sit, K, Merrilees, B and Grace, D Modelling entertainment consumption at shopping centres: a conceptual framework In: Proceedings of World Marketing Congress, 2003-06-11 - 2003-06-14, Perth.

Sit, K, Morgan, MJ and Summers, J Understanding consumer responses to special event entertainment (SEE) in shopping centres: A conceptual model In: Proceedings of International Conference on Business and Information, 2006-07-12 - 2006-07-14, Singapore.

Sit, K and Merrilees, B Understanding satisfaction formation of shopping mall entertainment seekers: A conceptual model In: Proceedings of Australia and New Zealand Marketing Academic Conference, 2005-12-05 - 2005-12-07, Perth.

Sit, K and Merrilees, B Understanding the experiential consumption of special event entertainment (SEE) in shopping centres: An exploratory study In: Proceedings of Australia and New Zealand Marketing Academic Conference, 2005-12-05 - 2005-12-07, Perth.

Sit, K and Birch, D An exploratory study on performance dimensions of sub-regional shopping centres In: Proceedings of Australia and New Zealand Marketing Academy Conference, 2001-12-03 - 2001-12-05, Auckland, New Zealand.

Sit, K, Ho Ying, W and Birch, D An exploratory study on service dimensions of regional shopping centres: a segmentation approach In: Proceedings of Australia and New Zealand Marketing Academy Conference, 2002-12-02 - 2002-12-04, Melbourne.

Sit, K and Birch, D The measurement of customers' perceptions of the performance of regional and sub-regional shopping centres In: Proceedings of Australia and New Zealand Marketing Academy Conference, 2000-12-04 - 2000-12-06, Gold Coast.

Sit, K, Merrilees, B, Grace, D and Hill, T A motivational segmentation of youth entertainment-seekers: implications for shopping centre marketing In: Proceedings of World Marketing Congress, 2003-06-11 - 2003-06-14, Perth.

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