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Items where Author is "Reutterer, T"

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Number of items: 12.


Theußl, S, Reutterer, T and Hornik, K (2013) How to derive consensus among various marketing journal rankings? Journal of Business Research.

Dockner, E, Puck, J and Reutterer, T (2012) Editorial Journal fur Betriebswirtschaft, 62 (1). pp. 1-3.

Ozimec, AM, Natter, M and Reutterer, T (2010) Geographical information systems-based marketing decisions: Effects of alternative visualizations on decision quality Journal of Marketing, 74 (6). pp. 94-110.

Teller, C and Reutterer, T (2009) Store Format Choice and Shopping Trip Types International Journal of Retail and Distribution Management, 37 (8). pp. 695-710.

Teller, C and Reutterer, T (2008) The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them? Journal of Retailing and Consumer Services, 15 (3). pp. 127-143.

Teller, C, Reutterer, T and Schnedlitz, P (2008) Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations International Review of Retail, Distribution and Consumer Research, 18 (3). pp. 283-309.

Boztug, Y and Reutterer, T (2008) A combined approach for segment-specific market basket analysis. European Journal of Operational Research, 187, 1. pp. 294-312.

Natter, M, Reutterer, T, Mild, A and Taudes, A (2007) An assortmentwide decision-support system for dynamic pricing and promotion planning in DIY retailing Marketing Science, 26 (4). pp. 576-583.

Reutterer, T, Mild, A, Natter, M and Taudes, A (2006) A dynamic segmentation approach for targeting and customizing direct marketing campaigns Journal of Interactive Marketing, 20 (3-4). pp. 43-57.

Conference or Workshop Item

Reutterer, T and Walter, E (2009) Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne.

March, N and Reutterer, T (2007) Building an Association Rules Framework for Target Marketing.


Boztug, Y and Reutterer, T A Combined Approach for Segment-Specific Analysis of Market Basket Data .

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